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Perks Advertising FAQ

DISCOUNTS and exclusive offers for friends and subscribers of www.soulnewsnetwork.com

 

WHAT IS THE PERKS PROGRAM?

An opportunity to get your message in front of one of the country’s fastest-growing consumer audiences. The African American consumer base has grown in size, influence, and strength over the last decade, yet most businesses fail to understand the power of targeting directly to this growing audience. SOUL News Network appeals directly to this audience.

WHO AM I REACHING?

An audience expected to become the Rockford area’s demographic majority within a few short years. This is a consumer base with significant affluence and buying power. Despite recent downward US trends, African-­‐American spending is on the rise and expected to reach $1.3 trillion by 2018. In addition to buying power, this is an audience with influence on mainstream culture. More African-­‐Americans are earning college degrees than ever before and 67% of those completed are by black women – the household decision makers.

WHAT DO I GET?

SOUL News Network’s Perks Program is a multi-platform marketing opportunity that enables your business to directly link with this coveted and rapidly growing consumer audience.

HOW DOES IT WORK?

Consumers will download your coupons via our website at www.soulnewsnetwork.com and redeem them at your place of business. In order to receive the discount coupons, partcipants must sign up for our mailing list.  Your offers will be marketed to friends and subscribers of soulnewsnetwork.com via email messaging and an ongoing social media campaign. Opportunities include exposure and messaging via display advertising, social media posts, consumer-driven articles, couponing and call-to-action promotions. You must offer a great discount – one that our subscribers will not be able to receive unless they are part of the SOUL Perks program. Registration is available through our Facebook page or on our website.

INTERESTED IN JOINING THE PERKS PROGRAM?

Contact Kimberly at (815) 978-2385 or by emailing info@soulnewsnetwork.com for more information and pricing.